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延期通知

因受 強颱瑪莉亞 影響
活動延期至 7/12(四)、7/13(五) 舉辦
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2018《Media Tech媒體科技大會》由滾石文化主辦,是一個匯集行銷創意與數位科技開發者的展示平台!《Media Tech媒體科技大會》的任務是「發現、展示、媒合」,7月12日至13日,將帶來貴賓主題演講、媒體科技趨勢報告與媒體科技產品發表3大主題,《Media Tech媒體科技大會》將催化文化創意與數位科技整合、成果展示及創新作品發表、媒合新創與行銷產業,創造出開發者產品交流應用機會!

過去以傳統媒體作為廣告行銷核心競爭力的時代悄聲落幕,一個以「科技優先」的新時代已經降臨!不停推動科技創新的下一步又是什麼?科技驅動著行銷,2018年《Media Tech媒體科技大會》聚集產業焦點,以科技引爆「媒體+科技」能量! Media Tech 2018 is a platform with the purpose of integrating creative marketing and digital technology which organized by Rock Publications. The mission of Media Tech includes discovery, demonstration and matching. Media Tech will take place from July 10th to 11th. Media Tech will step up the chances for cultural creativity & digital technology, demonstrating & publishing innovative works, startups& industry matching.
"Technology First" era is coming! With “Technology drives marketing” as the theme, Media Tech 2018 focuses at industry gathering, triggering the power of “Media + Technology” !

總策展人

  • 段鍾沂 滾石文化
    董事長暨發行人

策展人

  • 李宗柱 夢之怪物
    創意總監
  • 施俊宇 網路基因
    總經理
  • 張詒銘 JWT智威湯遜
    數位長
  • 陳建銘 adGiz/adGeek
    執行長
  • 邱繼弘 聖洋科技
    執行長
  • 黃秀雅 Oath台灣
    企業行銷部總監
  • 吳惠文 D2C集團亞太地區執行長
    暨台灣分公司總經理

議程介紹

7/12 (四)DAY1

《Media Tech媒體科技大會》揭開首日序幕,以「科技驅動行銷」為主軸創新概念!邀集重量級媒體平台代表,於這場盛會探索迎向未來的所有可能性!作為數位與媒體平台間的互動橋樑,《Media Tech媒體科技大會》同時舉辦媒體科技產品發表,欲曝光交流創新作品,創造新媒體商機! On the first day of the event, Media Tech would be unveiled with “Technology Drives Marketing” as the theme. Media Tech has invited hot shots from the industry to explore all possibilities and developments for the future! As an interactive bridge between digital and media platforms, Media Tech also holds demonstrations for publication which could be a chance to expose and exchange innovative works and create new opportunities!

7/13 (五)DAY2

第二天,《Media Tech媒體科技大會》邀請到國內外頂尖數位媒體公司,透過跨界深入交流與分享,激盪科技新知與創新技術,刺激產業發展!兩天精彩議程,將引爆新科技能量,創造數位化時代的全新價值!一場探索「媒體+科技」之旅,盡在《Media Tech媒體科技大會》! A trip to explore the possibility of Media + Technology is at Media Tech! On the second day, Media Tech has invited renowned digital media companies to intensify cross-border communication and sharing, stimulate new knowledge in technology, and industrial development! The 2 day exciting agenda will set off new technology and create new values in the digital era! A trip to explore the possibilities of Media + Technology is just in Media Tech!

報名資訊

  • 分類

    早鳥費用(2018/06/08前)

    全額(2018/06/09起)

  • 國內與會者議程活動

    NTD 6,000

    NTD 8,000

  • 國內與會者學生(限50名)

    NTD 2,000

  • 5月21

    開放線上報名(早鳥優惠開放)
  • 6月08

    早鳥優惠結束
  • 6月22

    報名截止
  • 6月30

    繳費最後期限
  • 7月05

    寄發報到提醒函
  • 7月12

    活動開始

若為海外參加者,請與Jasmine Chen 聯繫註冊報名事宜 (+886-2-2721-6121 #370/jasmine.chen@rock.com.tw)
Overseas registration please contact Ms. Jasmine Chen (+886-2-2721-6121 #370/jasmine.chen@rock.com.tw)

線上報名

交通資訊

TICC 台北國際會議中心 201會議室(110台北市信義區信義路五段1號)

搭乘捷運

  • 信義線:搭淡水信義線於【台北101/世貿站】下車。1號出口出來,步行約 5 分鐘。
  • 板南線:搭板南線於【市政府站】下車。2號出口出來,步行約 15 分鐘。

搭乘公車

  • 世貿中心站(基隆路):1503、20、284(直)、292、37、611、650、南軟專車雙和線
  • 捷運台北 101/世貿站(信義):207、28、281、537、665、信義(新)幹線、藍 5(區)
  • 世貿中心 站(莊敬路):1、22、226、266(區)、288(區)、33、37、665、藍5(區)

自行開車

行經光復南路

左(右)轉信義路,左轉基隆路,右轉1-6號道路,右邊見TICC停車場入口

行經基隆路

  • 由南往北:過信義路,左轉基隆路,右轉1-6號道路,右邊見TICC停車場入口
  • 由北往南(不行經地下道):左轉仁愛路,右轉市府路,右轉信義路,右轉1-6號道路,右邊見TICC停車場入口

行經信義路

左(右)轉基隆路,右轉1-6號道路,右邊見TICC停車場入口

聯絡我們

  • 聯絡人

    活動資訊:陳則均/Jasmine Chen Ext.370
    報名繳費資訊:洪薇雯/Vivian Hung Ext.358
    電話:+886-2-2721-6121
    傳真:+886-2-2775-4870
  • 聯絡地址

    滾石文化股份有限公司
    106台北市大安區光復南路290巷1號6樓之1

大會議程

DAY17/12(四)
  • 09:30-09:40開幕儀式Opening

    致歡迎詞Welcome Speech

    Oath

  • 09:40-10:40貴賓主題演講: Keynote Speech 1

    行動開發 X Flurry 2018 Flurry’s State of Mobile 2018

    Christopher Klotzbach / Flurry全球產品總監 Christopher Klotzbach / Director, Flurry, Oath

  • 10:40-11:00中場休息Coffee Break

  • 11:00-12:00媒體科技趨勢報告 Media Tech Trend Observation

    見微知著、窺見未來 : 從數據與科技預測消費者行為 Using data and technology to anticipate consumer behavior

    David Jeffs / 宏盟媒體集團亞太區行銷科學總監 David Jeffs / Marketing Sciences Director APAC, Omnicom Media Group

  • 12:00-12:30媒體科技趨勢報告 Media Tech Trend Observation

    區塊鏈時代的新媒體變革 Media Transformation in the age of Blockchain

    許毓仁 / 立法委員、TEDxTaipei 共同創辦人 Jason Hsu / legislator, Taiwan, Republic of China、Co-founder, TedXTaipei

  • 14:30-15:30媒體科技產品發表 Media Tech Demonstration

    個人數據市場的分散化趨勢 Decentralizing the Personal Data Market

    南盛弼 / Airbloc 執行長 Roi Nam / CEO, Airbloc

  • 15:30-16:00媒體科技產品發表 Media Tech Demonstration

    用新媒體說一個好故事:超前的內容行銷 Innovate Storytelling : Beyond Content Marketing

    官振萱 / 聯合報副總編輯 / 融媒體發展部副總經理 Katherine Kuan / United Daily News Deputy Managing Editor / Vice President of U Brand Studio

  • 16:00-16:20中場休息Coffee Break

  • 16:20-16:50 媒體科技產品發表 Media Tech Demonstration

    數據驅動的精準行銷策略 Data-driven Precision Marketing Strategy

    江鳴雷 / urAD 營運長 Murray Chiang / Chief Operating Officer, urAD Co.

  • 16:50-17:20媒體科技產品發表 Media Tech Demonstration

    大數據,媒體的未來語言 Data, the Future Language of Media

    劉震紳 / 康泰納仕集團董事總經理 / 發行人 C.M Liu / Managing Director/ Publisher, Condé Nast Interculture Group Taiwan

  • 17:20-17:50 媒體科技產品發表 Media Tech Demonstration

    如何在內容產業利用區塊鏈 Blockchain in Content Industry

    吳柏蒼 / KKFARM經營合夥人 Pochang Wu / Managing Partner, KKFARM

DAY27/13(五)

講師介紹

Christopher Klotzbach

Flurry全球產品總監

Christopher Klotzbach / Director, Flurry, Oath

Chris為產業領頭羊的Flurry Analytics團隊負責人。 在此之前,他負責Yahoo的行動產品策略和業務輔助,也催生了Gemini行動版原生廣告及相關的產品行銷及上市策略規劃。在加入Yahoo之前,Chris管理富比士網站的廣告交易平台和策略夥伴關係,並負責富比士網站於第三方平台上的廣告庫存管理及變現。Chris擁有波士頓大學的理學學士學位。

Chris leads the growth team for the industry-leading Flurry Analytics. Prior to this role, he was responsible for mobile product strategy and sales enablement at Yahoo; where he deployed Gemini mobile native ads for Yahoo properties and developed the go-to-market strategy for Yahoo sales team. Before Yahoo, Chris managed the ad exchange and network relationships for Forbes.com, overseeing the monetization of Forbes inventory on third party platforms. Chris holds a Bachelor of Science degree from Boston University.

07/12(四) 09:40~10:40 貴賓主題演講 1 : 行動開發 X Flurry 2018Keynote Speech 1 : Flurry’s State of Mobile 2018

David Jeffs

宏盟媒體集團亞太區行銷科學總監

David Jeffs / Marketing Sciences Director APAC, Omnicom Media Group

David Jeffs於2016年11月加入宏盟媒體集團,領導亞太區的行銷科學部門,專注於全球性的品牌客戶,在數據分析領域擁有超過20年的豐富資歷。他對於數據分析有極大的熱情,熱衷於提供行銷人員精準的消費者行為洞察,使行銷活動達成絕佳成效。 在加入宏盟媒體前,David任職於Yahoo (現為Oath) 5年,期間他領導亞太區行銷業務,分析整個亞洲地區消費者如何利用網路進行購買決策,同時協助品牌主進行媒體戰略規劃,將數據與消費者洞察轉化成為成功的行銷活動。 David擁有許多演講經驗,特別專精於亞洲地區網路消費行為,以及科技的變化是如何影響行銷人員,以及所帶來的潛在行銷機會,他曾擔任新加坡IAB研究洞察指導委員會的負責人。

David joined Omnicom in November 2016 to lead the Marketing Sciences function across the region, focussing on Global Accounts. With more than 20 years of experience in data and analytics, he has a passion for deriving data lead insights to inform marketers on consumer behaviours, campaign effectiveness and identification of areas for improving media ROI. Prior to joining Omnicom, David spent over 5 years with Yahoo (which is now Oath), where he worked with the leadership, sales and marketing functions in Asia Pacific to provide insights into how consumers in Asia are using the Internet to make decisions. As well as helping advertisers with their media decision-making through delivering quantitative insights into the effectiveness of their advertising campaigns. David has spoken at a number of industry conferences on how internet consumption and technology is changing in Asia’s emerging markets and the potential it holds for marketers. He was previously head of the Research and Insights steering committee for the IAB in Singapore.

07/12(四) 11:00-12:00 媒體科技趨勢報告 : 見微知著、窺見未來 : 從數據與科技預測消費者行為 Media Tech Trend Observation : Using data and technology to anticipate consumer behavior

許毓仁

立法委員、TEDxTaipei 共同創辦人 Jason Hsu / legislator, Taiwan, Republic of China、Co-founder, TedXTaipei

立法委員許毓仁為國民黨不分區立法委員,同時也是TedXTaipei共同創辦人。長期關心區塊鏈與加密貨幣、新創產業、人權、科技等等創新議題並投身相關法案的推動。也因耕耘於區塊鏈與加密貨幣相關政策不遺餘力,被產業界稱為”Crypto Congressman.” 任內推動《金融科技發展與產業創新條例》三讀通過,也草擬並推動《數位經濟基本法》、《無人載具科技發展與創新實驗條例》等法案。 許毓仁委員也在今年籌組「立法院推動區塊鏈連線(TPCB)」與「台灣區塊鏈產業自律聯盟(TBSRO)」,更於近期招集舉辦「2018亞洲區塊鏈高峰會」,獲得廣大迴響。

Jason Hsu is legislator from Taiwan, Republic of China, also the co-founder of TedXTaipei. He is given the name of “Crypto Congressman” for his efforts in blockchain and cryptocurrencies. He formed “Taiwan Parliamentary Coalition for Blockchain” and “Taiwan Blockchain Self-Regulatory Organization”, also recently held “Asia Blockchain Summit 2018”, gathering Blockchain scholars, elites and local entrepreneurs together, which was a great success. As a technologist-turn-legislator,. Legislator Hsu drafted and passed Taiwan's Fintech Innovation and Experimentation Act. Among that, he also authored Self-Driving Vehicle Management Act, Cybersecurity Management Act, Immigration Reform Act, Same Sex Marriage Act, Digital Economy Principle Act.

07/12(四) 12:00-12:30 媒體科技趨勢報告 : 區塊鏈時代的新媒體變革 Media Tech Trend Observation : Media Transformation in the age of Blockchain

南盛弼

Airbloc 執行長

Roi Nam / CEO, Airbloc

Roi Nam現任去中心化的個人數據交換平台──「Airbloc」執行長。Airbloc是ab180底下的子公司,該公司協助韓國300家追蹤40M+行動裝置的企業提供大數據分析,而Roi也是ab180執行長暨共同創辦人。Roi畢業於首爾大學人文學院企業管理系。2015年,他被南韓未來創造科學部選為全國8大軟體開發菁英人員之一。

Roi Nam is a CEO of Airbloc, a decentralized personal data exchange platform. Airbloc is led by ab180 which provides big data analytics to 300 enterprises tracking 40M+ mobile devices in Korea. Roi is also a CEO & Co-founder of ab180.Roi was selected as the National TOP 8 software developers of Software Maestro by the Ministry of Science and ICT in Korea back in 2015. Roi majored in Business Administration in College of Liberal Studies, Seoul National University.

07/12(四) 14:30-15:30 媒體科技產品發表:個人數據市場的分散化趨勢 Media Tech Demonstration:Decentralizing the Personal Data Market

官振萱

聯合報副總編輯 /
融媒體發展部副總經理

Katherine Kuan / United Daily News Deputy Managing Editor / Vice President of U Brand Studio

官振萱畢業於台大法律系,南加大傳播管理研究所。歷任天下雜誌記者、召集人,年代新聞台財經組組組長,天下雜誌數位總編輯,台灣雅虎內容企劃部總監、媒體發展部總監,並曾出版四本書,對各種類型媒體有實際且深入的工作經驗,也從記者逐步轉型為專業經理人。進入聯合報集團後,協助報系數位轉型大船轉彎,帶領新聞團隊應用新科技,不斷創新說故事的方式,讓聯合報成為台灣媒體創新敘事先鋒。同時,開展與客戶共同倡議之商業模式,為媒體內容變現發掘更多新的可能。

Graduating from the National Taiwan University Law School, and USC Annenberg School for Communication and Journalism, Katherine Kuan has worked as a journalist for Commonwealth Magazine, ERA News TV Station and Yahoo! Taiwan Media group. She has also published four books covering Asian innovation. Katherine enjoys, and has in-depth experience of, all different kinds of media. Since starting out as a reporter, she has gone on to become a media business manager. After joining The UDN Group, a media conglomerate spanning 67 years, she has devoted her skills to the company’s digital transformation. Katherine has led the team to adopt new technologies to innovate news storytelling, making UDN a pioneer in the news industry. Moreover, she has successfully developed new revenue streams using content monetization.

07/12(四) 15:30-16:00 媒體科技產品發表: 用新媒體說一個好故事:超前的內容行銷 Media Tech Demonstration: Innovate Storytelling: Beyond Content Marketing

江鳴雷

urAD 營運長

Murray Chiang / Chief Operating Officer, urAD Co.

擁有超過20年以上完整之軟硬體、應用軟件、顧問諮詢服務豐富銷售經驗,明確了解資訊科技針對各領域行業之重要性,運用本身對於商業智能分析、雲端架構、大數據、人工智慧等專業知識以及經驗,協助企業主進行數位轉型規劃、Fintech應用、客戶體驗等,進而投入行銷科技領域已實現以大數據分析驅動之數位行銷策略。

20 years+ of solid hardware/ software/ application/ consulting service selling experience in multi-industry.
Well knowledge of BI analytical solution, Cloud solution, Big Data, AI, Digital Transformation, Fintech, Customer Experience, Digital Marketing, Ad/ Marketing Technology.

07/12(四) 16:20~16:50 媒體科技趨勢報告 : 數據驅動的精準行銷策略Media Tech Trend Observation : Data-driven Precision Marketing Strategy

劉震紳

康泰納仕集團董事總經理/發行人 C.M Liu / Managing Director / Publisher, Condé Nast Interculture Group Taiwan

劉震紳(CM Liu)服務於時尚、精品、媒體、活動行銷及公關產業長達20年之久的經驗,於台灣康泰納仕樺舍集團中參與並擔任主要專案之主導者 (如: VOGUE全球購物夜、GQ Men of the Year等) ;致力媒體整合,結合不同資源來建立『全方位』媒體服務規劃平台,將媒體創意與客戶服務進階至另一個里程碑,並與品牌有良好緊密關係。在傳統媒體數位化的過程裡,CM成功地將Vogue.com與GQ.com建立為該領域的第一品牌,網站每月造訪次數超過1500萬。同時,Vogue.com並被數位時代雜誌選為2014台灣網站百強。

Working in fashion, luxury, media, event marketing and public relations for twenty years, C.M. Liu has been with Condé Nast Interculture Taiwan for over 15 years and has served as the main project leader for many new initiates, such as Vogue’s Fashion Night Out and GQ Men of the Year. He is committed to media integration and combining different resources to build an all media service solution for clients, bringing media creativeness and client services to a new level, and maintaining close relationships with brands. In the traditional media digitalization process, C.M. Liu successfully established Vogue.com and GQ.com, which have gone on to be the leading brands in the market, with over fifteen million visits every month. Vogue.com was also honored as one of the Top 100 websites by Business Next magazine in 2014 in Taiwan.

07/12(四) 16:50~ 17:20 媒體科技產品發表:大數據,媒體的未來語言 Media Tech Demonstration : Data, the Future Language of Media

吳柏蒼

KKFARM經營合夥人

Pochang Wu / Managing Partner, KKFARM

KKFARM經營合夥人,回聲樂團主唱,iNDIEVOX 創辦人。

Managing Partner at KKFARM, frontman of Taiwanese indie rock band "Echo", founder of Taiwan's first e-music store iNDIEVOX

07/12(四) 17:20-17:50 媒體科技產品發表 : 如何在內容產業利用區塊鏈 Media Tech Demonstration : Blockchain in Content Industry

坂本陽児

貝立德執行創意總監

Yoji Sakamoto / Executive Creative Director ECD, dentsu X (Taiwan)

坂本陽児於1998年在日本電通以廣告文案身份展開廣告生涯,他服務過許多客戶,像是P&G和Toyota都是他負責過的客戶。他也曾於西元2000年開始近3年的時間在電通集團與陽獅集團共同創投的公司Beacon Communications服務,這樣的經驗更擴展了他的Communication designer的能力。而他的作品更被國際廣告大獎肯定,像是坎城廣告獎、Adfest、SpikesAsia等;也曾拿過日本國內的Good Design Award金獎以及Public Relations Society of Japan的PR大獎。他於2018年3月加入台灣的貝立德dentsu X,掌管XDC (Xperience Design Center)部門,並負責為線上/線下媒體,創造出獨具創新的消費者體驗。

oji started his career as a copywriter at Dentsu in 1998. Since then, he has worked in a wide range of fields for clients such as P&G and Toyota. He also spent 3 years in Beacon Communications, a Dentsu's joint venture with Publicis Groupe at that time in 2000s, further expanding his playfield as a skilled communication designer. His work has been recognized at international awards such as Cannes, Adfests and Spikes, and many domestic awards including the Gold Prize at the Good Design Award and, the Grand Prix at the Public Relations Society of Japan’s PR Award. He joined dentsu X in Taipei this March, and now he is in charge of XDC (Xperience Design Center) to bring out-of-the-box experience onto the offline/online media

07/13(五) 09:40~10:40 媒體科技趨勢報告 : 媒體的萬物有靈論 - 創意是媒體的神聖力量Media Tech Trend Observation : Media Animism

何嘉琳

WAVEMAKER 首席增長官

Karen Ho / Chief Growth Officer, WAVEMAKER

2010年,何嘉琳女士加入尚揚媒介(現Wavemaker),她一直是該機構數位化增長的推動力。目前擔任Wavemaker首席增長官,直接負責中國品牌出海服務,以及新品牌的進入大中華區的集客分發服務。2013年,何嘉琳女士被Campaign Asia評為“40歲以下40大影響力人物”,2014年和2015年被授予 “中國數字名人堂”的榮譽。

Originally joining MEC China, currently named as Wavemaker China, as Head of Interaction in 2010, Karen Ho has always been the driving force of the agency's digital growth. With her new role of Chief Growth Officer, Karen has also taken on direct responsibility for the agency’s next service offer – China outbound branding as well as inbound distributions for new brands entering Greater China. Karen was awarded as “40 Under 40” in 2013 and included in the "China’s Digital A-List" in 2014 & 2015, both by Campaign Asia.

07/13(五) 11:00~11:30 媒體科技趨勢報告 : 以消費者決策路徑創新,助推品牌成長 Media Tech Trend Observation : Creating brand growth through purchase journey

王偉羽

ADBERT艾普特創辦人兼執行長

Adam Wang \ founder, ADBERT

ADBERT艾普特創辦人兼執行長,台灣人工智慧學校經理人研修班。20歲進入數位媒體產業,33歲獲得選「海峽兩岸數位媒體百大影響人」,34歲第一次創業,37歲投入人工智慧產業。曾於DoubleClick、PChome和中華電信數據分公司與中華黃頁數位媒體執行總監,並曾擔任台北市網路廣告協會理事。

Adam Wang is the founder of ADBERT and is currently studying in Taiwan Ai Academy to help marketers better solve their issues. Prior to that, he was Head of digital advertising at Chunghwa telecom AD dept. and Senior Director of Sales at PChome. Devoted to digital advertising industry for more than 15 years, Adam understands the pain-points of digital marketing and how the technology can impact on business growth. He started ADBERT which aims to provide clients tailor-made data-driven marketing solution

07/13(五) 11:30-12:00 媒體科技趨勢報告 : AI跟你想的不一樣:談Data-driven marketing的多重思維 Media Tech Trend Observation : Think from Data's aspect

鍾子偉

關鍵評論網共同創辦人暨執行長

Joey Chung / Co-Founder& CEO, The News Lens

現任關鍵評論網共同創辦人暨執行長。前三麗鷗中國區總經理,美國三麗鷗企業開發部經理。哈佛商學院2009年畢業生。曾任職於美國紐約Ralph Lauren,瑞士銀行證券研究部,商周專欄作家,台灣模擬聯合國推展協會創會理事長。在媒體品牌、零售、行銷及國際事務方面都很有經驗。著有《22歲起,選那個不做會後悔的決定》(2015)、《放膽去闖: 上海職活的故事》(2013)、《18歲起,你的格局不一樣: 想像十年後的自己,做出最聰明的選擇》(2012)、《哈佛商學院教我的成功關鍵: 世界頂尖商學院的學習經驗》(2010)等多本暢銷書。

Joey Chung earned a Master‘s Degree in business administration from Harvard University in 2009. In 2011, he became General Manager of Sanrio China. He then returned to Taiwan and co-founded The News Lens in 2013, one of the fastest growing digital media in Asia that focuses on facts and also offers diverse perspectives of news and voices. Joey has written several books and is also a columnist of Business Weekly.

07/13(五) 14:00-14:30 媒體科技產品發表 : 新媒體與品牌行銷 Media Tech Demonstration : New Media and Content Marketing

林聖鈞

TenMax 騰學廣告科技營運總監

Jeremy Lin / Operation Director, TenMax Adtech Lab

現任 TenMax 騰學廣告科技營運總監, 負責 TenMax 在台灣市場與馬來西亞等海外市場的商業合作與營運。 擅長市場開發與產品策略,並維護重要夥伴的合作關係。

Operation Director of TenMax Adtech Lab
- Business and Operation lead in Taiwan and Malaysia.
- Develop the go-to-market strategy for TenMax branches in SEA.
- Execution of operational strategies and management of operation team.
- Expertise in digital marketing and advertising technology.
- Consult and implement digital marketing strategies and ad tech solutions for partners and clients.

07/13(五) 14:30-15:00 媒體科技產品發表 : 最強 ARM+CRM-全面掌握消費者行蹤 Media Tech Demonstration : The Overwhelming ARM + CRM – From Audience To Customers

盧人瑞

凱絡媒體數位行銷總經理

JJ Lu / General Manager, Carat Interactive

盧人瑞(JJ Lu),是紐約大學互動傳播碩士,有超過20年廣告經驗。他曾任職華商廣告、奧美運籌廣告,OgilvyONE、惠普電腦、上海安索帕、上海麥肯、異言堂廣告等。JJ擁有豐富中國經驗,曾參與2008年可口可樂於北京奧運期間的整合行銷暨網路活動、2010年上海通用在上海世博的整合行銷活動等。JJ服務過各類型的兩岸品牌客戶,包含:汽車(NISSAN裕隆日產、Infiniti、中華三菱、上海通用);金融(友邦人壽、渣打銀行、富邦銀行);電信通訊(中華電信emome、Hinet)、食品飲料(可口可樂、雪碧、冰露礦泉水、金車伯朗咖啡、藍山咖啡)等等。

JJ graduated from NYU as Master of Professional Study at Interactive Telecommunication Program, having over 20 years of experience in Advertising & Digital Marketing. He once worked at Bozell (FCB), Olgilvy Resutls (I Am David), RMG (OlgilvyONE), Commwave International Software, Hewlett Pakard Taiwan, Isobar Shanghai, McCann Shanghai, IUX Digital etc. JJ has extensive experience with the China market. He once participated in the integrated marketing& networking activities for Coca-Cola during the Beijing Olympics in 2008 and the integrated marketing activities for Shanghai GM in Shanghai World Expo in 2010. JJ used to manage various of brands such as, NISSAN Yulong, Mitsubishi Taiwan, GM Shanghai, Standard Charter Bank, FuBang Bank Chunghua Telecomm emome portal, Coca Cola China and KingCar Taiwan etc.

07/13(五) 15:00-15:30 媒體科技產品發表 : 大數據=大型性廢棄物?Carat Data Lab 新產品發表 Media Tech Demonstration:Big Data or Big Dumpster? Carat Data Lab Product Announcements

王俞蓉

LINE台灣 廣告事業部副總經理

Susan Wang / Lead of Corporate Business Office, LINE TW

王俞蓉自2017年加入LINE台灣擔任廣告事業部副總經理,負責帶領LINE在台灣的廣告事業團隊。在LINE從通訊軟體發展為智慧入口之際,提供廣告主結合社群、內容、生活,與科技的全方位媒體廣告方案,期許能為廣告主帶來輕鬆跨越線上線下的創新思維,並透過LINE,拉近與顧客之間的距離。 加入LINE台灣之前,王俞蓉曾擔任MEC媒體庫總經理,幫助廣告主全面走向數位化,創造卓越成績。此外,也在Yahoo台灣分公司擔任業務資深總監期間,累積超過15年深厚網路行銷業務經驗,擅長策略操盤,並成功打造許多經典品牌行銷案例。

Susan joined LINE TW as Lead of Corporate Business Office from 2017; together with her team, they aim to provide a total ads solution to fulfill clients’ needs. LINE Ads solution contained the solution from social, content, living to technology; also breaking the line between online and offline, it indeed closes the distance between clients and their customers.

07/13(五) 16:00-16:30 媒體科技產品發表 : 從科技驅動立體行銷 Media Tech Demonstration : How technology drives marketing in a three dimensional way

陳怡蓁

吾思傳媒 - 女人迷 共同創辦人暨數據長

Tanya Chen / Co-Founder and CNO of Womany Media Group

陳怡蓁,吾思傳媒股份有限公司共同創辦人暨數據長。曾任無名小站社群管理師、Yahoo!奇摩內容製作人,擅長以數據與邏輯思維與工程團隊溝通,推動產品進化。致力於用大數據的方式,整理女人迷百萬讀者的閱讀軌跡、興趣、和推薦系統,喜歡用科技解決問題,用愛與讀者接觸,用心過好生活。

Tanya Chen, Co-Founder and CNO of Womany Media Group. She was in charge of community development in Wretch which is the N01 community in Taiwan for a decade, and she also served as content producer in Yahoo!TW. She is passionate in how to use technology to deal with gender issues and discover user behavior by data analysis.

07/13(五) 16:30-17:00 媒體科技產品發表:科技、使用者經驗和愛,兼顧理性與感性打造動人內容行銷關鍵 Media Tech Demonstration: Technology, Innovation, User experience, and LOVE